Cyprus is taking part in the Safe2Eat 2026 campaign, as the European food safety initiative returns for a sixth consecutive year with a focus on helping people make safer and more informed food choices.
According to an announcement issued on Tuesday, the campaign is led by the European Food Safety Authority, in cooperation with national partners, and this year expands to 23 countries in Europe and beyond.
What began with just nine countries in its first year has grown into a wider public information network centred on food safety and consumer awareness.
The campaign aims to provide citizens with clear, science-based information so they can make better decisions about the food they consume on a daily basis.
This year’s campaign focuses on three main areas: everyday food safety practices, the link between diet and health, and greater transparency over what food contains, including additives, allergens and novel ingredients.
According to an IPSOS survey for 2025, the campaign reached 41 per cent of people in participating countries, reflecting a high level of public awareness.
The announcement also said the campaign helped strengthen critical thinking around food, increase interest in the science behind food safety and build greater trust in the European food control system.
In a written statement, Health Minister Neophytos Charalambides welcomed the launch of the campaign and stressed the importance of giving the public access to scientifically grounded information.
He also highlighted the role of state services in monitoring the food chain and protecting public health, while referring to a bill that would establish a National Food Safety Authority to coordinate inspections and strengthen the country’s overall food safety strategy.
EFSA Executive Director Nikolaus Kriz said the campaign helps turn complex scientific knowledge into practical advice that people can apply in everyday life, while also strengthening public confidence and supporting safer choices.
Throughout 2026, the campaign will run through information activities at both European and national level, while members of the public will also be able to engage through campaign material and social media under the hashtag #Safe2EatEU.
Source: CNA