The trailer for The Devil Wears Prada 2 has recorded 222 million views within its first 24 hours, setting a new all time record for 20th Century Studios. The milestone was confirmed by the studio following the trailer’s release earlier this week.
Record breaking first day performance
According to Dark Horizons, the sequel’s trailer surpassed all previous studio records, accumulating 222 million views globally within a single day. The official studio account on X confirmed the figure, describing the response as unprecedented and placing the trailer among the ten most viewed trailers of all time worldwide.
Studio confirmation and public statement
In a post on X, the studio stated:
222,000,000 trailer views in 24hrs? Groundbreaking. Literally.
— 20th Century Studios (@20thcentury) February 4, 2026
Thank you for making The Devil Wears Prada 2 the most viewed 20th Century Studios trailer of all time. pic.twitter.com/aa1n8gPiE8
“222,000,000 trailer views in 24 hours? Groundbreaking. Literally. Thank you for making The Devil Wears Prada 2 the most viewed trailer of all time for 20th Century Studios.”
Comparison with earlier teaser release
It is noted that a 52 second teaser released in November had already drawn significant attention, recording 185 million views during its first day of release.
Cast return and release date
The sequel marks the return of Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci.
The Devil Wears Prada 2 is scheduled to be released in Cypriot cinemas on 30 April.