Members of the European Parliament on Tuesday set out proposals for a more balanced approach to tourism management, ahead of the European Union’s upcoming sustainable tourism strategy, backing the plan with 439 votes in favour, 42 against and 129 abstentions.
The proposals focus on improving transport connectivity, strengthening cultural management and promoting local excellence as drivers of sustainable regional growth.
Tackling overtourism
With around 80 per cent of travellers visiting just 10 per cent of global destinations, MEPs called for measures to ease pressure on overcrowded areas and redirect visitors towards lesser-known or emerging locations, including rural, mountainous and remote regions.
They highlighted forms of tourism such as gastronomy, wine, beer, cultural and cycling tourism, as well as regenerative travel experiences, as ways to create new opportunities for emerging destinations, extend the tourist season beyond peak periods and generate additional income.
To support this shift, lawmakers urged improvements in transport links and called on the European Commission to establish a dedicated support mechanism to strengthen air, sea and land connectivity, making emerging destinations more accessible.
Proposed measures include targeted support for electric vehicle rental and charging infrastructure, stronger cross-border night rail connections and the rapid development of an integrated ticketing system covering rail, air and maritime transport.
Funding concerns
MEPs stressed that clear funding mechanisms are essential for Europe to maintain its position as a leading global tourism destination.
They expressed regret that the next Multiannual Financial Framework once again does not include a dedicated EU programme or standalone budget line for tourism.
Short-term rentals
Lawmakers said new EU rules on short-term rentals mark a positive step towards better destination management but warned that further action is needed to prevent uncontrolled growth and over-commercialisation.
They cautioned that unchecked expansion could erode local authenticity, worsen housing shortages and displace permanent residents.
MEPs called for a new EU-wide framework to set service standards, clarify categories of accommodation providers and allow member states to impose limits on overnight stays or introduce licensing and zoning regimes.
Skills and workforce
To address labour shortages and improve working conditions, MEPs proposed the introduction of a tourism skills card to certify training, qualifications and professional experience across the sector.
They also recognised the role of cultural professionals, local organisations and volunteers in safeguarding Europe’s cultural heritage, urging the Commission to develop guidelines to encourage broader participation in cultural volunteering.
Statement
Parliament rapporteur Daniel Attard said the strong backing for the report marked a step towards a more balanced tourism model.
He said the strategy would help distribute visitors more evenly across regions, improve connectivity, enhance working conditions, protect the environment and cultural identity, and promote fair rules for short-term rentals across Europe.