The main challenge facing Cyprus as a tourist destination following the outbreak of war involving Iran is growing safety concerns abroad, according to Haris Papacharalambous, president of the Association of Cyprus Travel & Tourism Agents.
Speaking to CNA, Papacharalambous said negative perceptions of safety, along with travel advisories issued by several countries, are creating expectations of a difficult tourist season.
He noted that while there has been a slight improvement in new bookings, cancellations are still continuing, and overall numbers remain well below expectations. Bookings for March, April, May and likely the summer period are expected to be significantly lower.
Recovery not fast enough
Papacharalambous said developments related to the war will be crucial for the course of tourism in Cyprus. He added that travel agents are also waiting to see further government measures to address the crisis, noting that current support has mainly focused on airlines and hotels.
Despite some recovery compared to the first days after the conflict began, he said booking levels are not improving fast enough to offset the losses.
He also warned that airlines may adjust their flight schedules, with fewer flights expected due to low passenger numbers. “Aircraft cannot keep operating with low occupancy,” he said.
Papacharalambous added that travel agents are making efforts to improve the situation, including trips abroad, meetings with tour operators and promoting Cyprus as a safe and attractive destination through media and social platforms.
Travel warnings affecting Cyprus' image
They are also inviting foreign travel professionals to visit Cyprus to see for themselves that it is a safe destination, with each company covering its own costs.
He explained that, as an island, Cyprus depends heavily on air and sea access, and that around three-quarters of its tourism comes through organised travel operators and agencies.
Asked about travel costs, he said there have been no significant increases linked to airlines, adding that any such changes would affect all destinations equally.
He concluded that the main issue remains the image of Cyprus abroad, which is being affected by travel warnings and is currently less favourable than it could be.