OPAP Cyprus is entering a new chapter, announcing that from January 2026 it will operate under the commercial name Allwyn, marking a strategic shift with a strong international outlook.
The rebranding was unveiled at a special event attended by partners and employees, where the company presented its goals and the opportunities associated with the new phase. Management stressed that the decision to adopt the Allwyn brand followed an in-depth assessment of market data and is aimed at strengthening the company’s connection with its customers, particularly younger audiences.
Under the new identity, OPAP Cyprus will draw on the international, modern and outward-looking profile of Allwyn, the parent company of the OPAP Group.
Strategic shift with international alignment
According to OPAP Cyprus chief executive Alexandros Davos, the company and its partner network have built a strong presence in the local market and are an integral part of Cyprus’ economy and society.
He said this legacy provides a solid foundation for the future, allowing the company to move closer to its international group through new investments, growth opportunities and the adoption of best practices from abroad.
The transition to the Allwyn brand will be implemented gradually, with the new identity appearing in retail outlets and across all customer touchpoints. At the same time, initiatives will be rolled out to enhance the overall customer experience. The company stressed that the identity and character of its flagship games, including Tzoker, Lotto and Kino, will remain unchanged.
Responsible play and social contribution
Player protection will continue to be a top priority, supported by the existing responsible gaming framework.
The company’s social contribution programmes in health, sport, education and culture will not only continue but are expected to be strengthened under the Allwyn brand.
OPAP Cyprus will also leverage Allwyn’s international partnerships, including its sponsorships in Formula 1 and with the McLaren team, adding a new dimension to sports sponsorships in Cyprus.
The company said the rebrand reflects its ambition to combine a strong local presence with the reach and expertise of a global gaming group.