As of today, OPAP is proceeding with its rebranding and officially adopts the international commercial brand name Allwyn. The brand change marks a new phase of evolution and growth, placing the upgrade of the customer entertainment experience at the forefront.
The start of a new era
The rebranding to Allwyn represents the first step in OPAP’s new era, which will deliver more exciting experiences, more entertainment, and an even wider range of choices and surprises for the company’s customers in Cyprus. Overall, a comprehensive plan is being implemented, focusing on new and improved offerings, as well as the overall upgrade of the company’s retail network. It is noted that the rebranding of retail outlets will take place gradually over the course of the year.
OPAP’s rebranding, leveraging the modern, international and “fresh” Allwyn brand, fuels the company’s overall evolution. At the same time, it serves as a key vehicle for further strengthening its connection with customers—particularly younger generations—and for responding to their constantly evolving needs and expectations.
Rebranding in practice
The Allwyn era begins with respect for OPAP’s strong footprint in Cyprus. The brand name changes, but the company’s DNA and heritage remain unchanged.
Specifically, the rebranding to Allwyn does not change the names or identities of the popular games JOKER, LOTTO, KINO, and others. The games that Cypriot customers have trusted and enjoyed for many years will continue to evolve and offer unique entertainment experiences in a responsible manner.
The company’s focus on social contribution will also remain unchanged, through even larger and more comprehensive initiatives in the fields of Health, Sports, Education, Culture, and Support for Vulnerable Social Groups. At the same time, player protection remains a top priority, through the implementation of an extensive Responsible Gaming framework.
In addition, initiatives in the field of sports sponsorships continue δυναμically, while further international innovations and global partnerships of Allwyn will be leveraged, such as its sponsorships in Formula 1 and with the McLaren team.
Allwyn internationally
Allwyn is a multinational entertainment and gaming company focused on lotteries, holding leading positions and trusted brands across Europe and North America. In Greece and Cyprus, it has been active since 2013, when it invested in OPAP, actively supporting the company’s evolution and growth.
As part of its global activities, Allwyn places strong emphasis on innovation, technology, player protection, and the allocation of increased resources for public-benefit purposes, through a continuously expanding portfolio of gaming and entertainment offerings, including casual gaming.